home
***
CD-ROM
|
disk
|
FTP
|
other
***
search
/
Understanding McLuhan
/
Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
/
pc
/
mcluhan.dxr
/
03206_Field_PREX T23.txt
< prev
next >
Wrap
Text File
|
1996-04-10
|
676b
|
14 lines
The Gutenberg technology retrieved antiquity and
junked the Middle Ages. The tensors of our electric
technology (the environmental extension of our
own nervous system) retrieve all the impoverished
areas of the world, dumping them into the
Western lap and simultaneously junking the 19th
century industrial hardware and its numerous
descendants. Every new technology is an
evolutionary extension of our own bodies. The
evolutionary process has shifted from biology to
technology in an eminent degree since electricity.
Each extension of ourselves creates a new human
environment and an entirely new set of
interpersonal relationships. The service or